When the PR Client’s Expectations Are Unreasonable

by Kevin Foley | July 05, 2018 |

Public Relations

One of the first clients I ever won at an agency was a large resort hotel adjacent to a major theme park. At the first meeting after we were assigned the business, the client took me on a tour of the property pointing out the various amenities, which were nice, but scarcely novel much less newsworthy.

When the Unpredictable Happens, You Need a Predictable Partner

by Kevin Foley | June 26, 2018 |

Unlike advertising, public relations is more an art than a science. Based on our level of experience, we can reasonably predict outcomes, however, they are only predictions. All kinds of factors can influence what happens, good, bad or indifferent.

300 Million Satellite Media Tour Impressions? Really?

We lost a satellite media tour to a competitor recently because the firm told the client it could guarantee 300 million impressions. Put another way, that means the SMT and related content would be viewed by nearly every man, woman and child in America.

Client Relationships Are Partnerships, No Indentured Servitude

by Kevin Foley | April 17, 2018 |

Early in my public relations career I was confronted with one of those clients everyone in this business wants to avoid. For 18 months, he made my life hell. I don’t blame him. I blame me.

Utilize Drip Campaigns to Connect with Industry Leads

by Marnie Williams | April 11, 2018 |

Uncategorized

If you’re using your digital platforms to market your company, your goal should be to reach the audience most interested in the services you’re selling. For many professionals, LinkedIn is the go-to tool that will play a huge part for your online marketing campaign. With a LinkedIn message drip campaign, you can connect with professionals who fit your target demographic and who can potentially bring business your way.

The Evolution of a TV Show that Integrates Content

by Kevin Foley | April 04, 2018 |

Not long after I launched KEF Media in 1986, I began thinking about a television program dedicated to airing my clients’ video news releases. We kicked around a lot of ideas, from “Blue Chip News” to a show-and-tell type show. None of these ever got any traction because they lacked the requisite entertainment value TV programs need to hold the audience’s attention. So we put the idea on hold, deciding if we did such a show, it had to be the right show.

Six Steps to Winning, Keeping and Growing PR Business

by Kevin Foley | March 26, 2018 |

The quality of your work is the best sales tool at your disposal. This has been my mantra since I started my public relations career nearly 40 years ago. Deliver more than what the client is looking for and the client will come back for more. The client will also spread the word, thus becoming an invaluable secondary sales resource.

5 Ways to Cope with Career Disappointments

by Kevin Foley | March 14, 2018 |

Office Tips

Things don’t always go the way we plan and sometimes our hopes and expectations crash head-on into corporate realities.

Television in Reach for Small PR Agencies

by Kevin Foley | March 07, 2018 |

The Daily Buzz

Boutique and small public relations agencies are flourishing. Clients love the kind of personal service they receive when agency owners and senior management are engaged in their accounts.

In Rise of Digital are PR Pros Ignoring Television Where Their Clients Advertise?

by Kevin Foley | February 08, 2018 |

KEF Media Blog

We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.

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