Want The Secret To A Successful SMT? Here are 10

Do Satellite Media Tours (SMTs) still work? We hear that question often. The answer is YES… with a caveat.

TV: An Important Ingredient in Your Media Mix

by Kevin Foley | October 22, 2018 |

Public Relations, Broadcast PR

We live in a digital world and there is no doubt it has turbocharged the public relations agency business. But if the Internet was the best and only way to communicate, brand management would have long ago abandoned television advertising.

6 Tips for Holiday Co-Op Success

Holiday media planning got you stressed? Do little budgets and big expectations have you wishing you could close your eyes and wake up in 2019? At this of the time of year, many turn to co-op media tours for their holiday campaigns and we wanted to share 6 tips to make your holiday co-ops a huge success.

Wading Into Controversy as a PR Strategy

Whether or not former NFL quarterback Colin Kaepernick is being blackballed by league owners is an open question. But I recall Kaepernick was benched by the San Francisco 49ers when he proved to be ineffective as the starter.

Not The Retiring Type

I've applied for Social Security and Medicare and, yet, have come to the realization I'm not the retiring type. Many of my friends are retired and seem to fill their days playing golf. In the nice weather, like today, I work at home out on my deck, which overlooks a cart path on the neighboring golf course. I watch the same guys go past ever day and wonder how they do it. I like golf and I play a decent game, but I'd be bored stiff trudging around 18 holes day in and day out.

Ask and You Just Might Receive

by Kevin Foley | August 01, 2018 |

Public Relations

Attracting A-list celebrities to a public relations program can be a formidable challenge. Getting them to do anything for less than a six-figure fee is practically impossible. But if you have the right story and that story meshes with the celebrity’s own interests, you might be surprised at how things turn out.

Luck is the Residue of Design

by Kevin Foley | July 25, 2018 |

Broadcast PR, Public Relations

In public relations, we often take calculated risks aimed at generating conversations about our clients – what we call disrupting today. Thirty-two years ago, I went out on a limb and it’s a story that’s both entertaining and instructive even though tactics and media are so very different now than they were then.

When the PR Client’s Expectations Are Unreasonable

by Kevin Foley | July 05, 2018 |

Public Relations

One of the first clients I ever won at an agency was a large resort hotel adjacent to a major theme park. At the first meeting after we were assigned the business, the client took me on a tour of the property pointing out the various amenities, which were nice, but scarcely novel much less newsworthy.

When the Unpredictable Happens, You Need a Predictable Partner

by Kevin Foley | June 26, 2018 |

Unlike advertising, public relations is more an art than a science. Based on our level of experience, we can reasonably predict outcomes, however, they are only predictions. All kinds of factors can influence what happens, good, bad or indifferent.

300 Million Satellite Media Tour Impressions? Really?

We lost a satellite media tour to a competitor recently because the firm told the client it could guarantee 300 million impressions. Put another way, that means the SMT and related content would be viewed by nearly every man, woman and child in America.

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