Client Relationships Are Partnerships, No Indentured Servitude

by Kevin Foley | April 17, 2018 |

Early in my public relations career I was confronted with one of those clients everyone in this business wants to avoid. For 18 months, he made my life hell. I don’t blame him. I blame me.

Utilize Drip Campaigns to Connect with Industry Leads

by Marnie Williams | April 11, 2018 |

Uncategorized

If you’re using your digital platforms to market your company, your goal should be to reach the audience most interested in the services you’re selling. For many professionals, LinkedIn is the go-to tool that will play a huge part for your online marketing campaign. With a LinkedIn message drip campaign, you can connect with professionals who fit your target demographic and who can potentially bring business your way.

The Evolution of a TV Show that Integrates Content

by Kevin Foley | April 04, 2018 |

Not long after I launched KEF Media in 1986, I began thinking about a television program dedicated to airing my clients’ video news releases. We kicked around a lot of ideas, from “Blue Chip News” to a show-and-tell type show. None of these ever got any traction because they lacked the requisite entertainment value TV programs need to hold the audience’s attention. So we put the idea on hold, deciding if we did such a show, it had to be the right show.

Six Steps to Winning, Keeping and Growing PR Business

by Kevin Foley | March 26, 2018 |

The quality of your work is the best sales tool at your disposal. This has been my mantra since I started my public relations career nearly 40 years ago. Deliver more than what the client is looking for and the client will come back for more. The client will also spread the word, thus becoming an invaluable secondary sales resource.

5 Ways to Cope with Career Disappointments

by Kevin Foley | March 14, 2018 |

Office Tips

Things don’t always go the way we plan and sometimes our hopes and expectations crash head-on into corporate realities.

Television in Reach for Small PR Agencies

by Kevin Foley | March 07, 2018 |

The Daily Buzz

Boutique and small public relations agencies are flourishing. Clients love the kind of personal service they receive when agency owners and senior management are engaged in their accounts.

In Rise of Digital are PR Pros Ignoring Television Where Their Clients Advertise?

by Kevin Foley | February 08, 2018 |

KEF Media Blog

We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.

The Agency's Agency

by Kevin Foley | January 19, 2018 |

KEF Media Blog

One of the highest compliments I ever received was when the vice president of a major public relations firm said KEF Media is “the agency’s agency.”

Who Are You Reaching?

by Kevin Foley | January 11, 2018 |

The Daily Buzz

The TV landscape has changed, as most PR pros know. “Appointment viewing” is dying. Local television news has morphed into community calendars with newscasters directing viewers to their web sites for more. Local TV news advertisers are car dealers, PI lawyers, and trade schools. Take a look at who advertises on network newscasts: cancer medications, ED treatments, and diabetes medicines. That’s the audience.

A PSA to all PR Pros: Here’s Your Broadcast PR Win for 2018

by Yvonne Goforth-Hanak | January 03, 2018 |

Last year KEF Media re-launched The Daily Buzz on Pop, formally the TV Guide Channel. The original Buzz welcomed publicity integrations and was favored by PR pros across the country. The show had a successful 13-year run nationally, but had been off the air for two years. In those two years, several national ‘integration’ shows came on the scene, but none combined true editorial content/entertainment news with seamless client integration opportunities that our PR clients craved. We knew there was an appetite for a Buzz 2.0 and set out to make it a reality.

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