Why Your Broadcast PR Stinks 2016: B-Roll Distribution Edition

by Jeremy Juhasz | September 23, 2016 |

B-Roll Distribution

Some public relations professionals are fans of B-roll distribution. But many, many people are NOT fans of B-roll distribution. The 2016 KEF Media PR Tactic preview is for those in the latter group.

Why Your Broadcast PR Stinks 2016: Satellite Media Tour Edition

by Jeremy Juhasz | September 19, 2016 |

Satellite Media Tour

Some public relations professionals are fans of the Satellite Media Tour. But many, many people are NOT fans of the Satellite Media Tour. The 2016 KEF Media PR Tactic preview is for those in the latter group.

Why Your Broadcast PR Stinks 2016: Radio Media Tour Edition

by Jeremy Juhasz | September 08, 2016 |

Radio Media Tours

Some public relations professionals are fans of the Radio Media Tour. But many, many people are NOT fans of the Radio Media Tour. The 2016 KEF Media PR Tactic preview is for those in the latter group.

How the Political Season Impacts Your Satellite Media Tour

by Alex Hinojosa | August 26, 2016 |

Satellite Media Tour

Unprecedented. Unpredictable. Unbelievable.

8 Pitching Tips for PR Pros Just Starting Out

by Kevin Foley | August 18, 2016 |

Media Relations

Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.

KEF Media Team’s Post Card From Rio

Working for sponsors of the Olympic Games is always a study in contrasts and oftentimes it's perception versus reality. Rio has been no exception.

Camp Drill: 3 Media Training Tips for Your Next Media Tour

by Jeremy Juhasz | August 02, 2016 |

Media Training

"Failure to prepare is preparing to fail"

State of the Industry: 2016

by Kevin Foley | July 20, 2016 |

KEF Media Blog

The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.

4 Media Solutions for an Internal Spokesperson

by Alex Hinojosa | July 13, 2016 |

Public Relations

Applying the "3T filter" (Talent, Topic, Timing) to satellite media tours leaves some agency teams asking the same question:

3 Reasons to Engage Us Prior To Your Next Satellite Media Tour

by Jeremy Juhasz | June 24, 2016 |

Satellite Media Tour

We’ve visited many and talked to numerous PR agency vice presidents, account supervisors, account executives and the like to understand their pain points when it comes to selling their clients on broadcast PR tactics like satellite media tours. There’s either a budget limitation or a client who’s new and doesn’t understand the potential ROI of a customized satellite media tour. Other agencies have told us they have an internal broadcast team already. But what exactly does that mean? And can those internal teams still receive assistance from the outside? Absolutely. Public relations teams can rely on strategic teams from internal and external roles

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