In Rise of Digital are PR Pros Ignoring Television Where Their Clients Advertise?

by Kevin Foley | February 08, 2018 |

KEF Media Blog

We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.

The Agency's Agency

by Kevin Foley | January 19, 2018 |

KEF Media Blog

One of the highest compliments I ever received was when the vice president of a major public relations firm said KEF Media is “the agency’s agency.”

Who Are You Reaching?

by Kevin Foley | January 11, 2018 |

The Daily Buzz

The TV landscape has changed, as most PR pros know. “Appointment viewing” is dying. Local television news has morphed into community calendars with newscasters directing viewers to their web sites for more. Local TV news advertisers are car dealers, PI lawyers, and trade schools. Take a look at who advertises on network newscasts: cancer medications, ED treatments, and diabetes medicines. That’s the audience.

A PSA to all PR Pros: Here’s Your Broadcast PR Win for 2018

by Yvonne Goforth-Hanak | January 03, 2018 |

Last year KEF Media re-launched The Daily Buzz on Pop, formally the TV Guide Channel. The original Buzz welcomed publicity integrations and was favored by PR pros across the country. The show had a successful 13-year run nationally, but had been off the air for two years. In those two years, several national ‘integration’ shows came on the scene, but none combined true editorial content/entertainment news with seamless client integration opportunities that our PR clients craved. We knew there was an appetite for a Buzz 2.0 and set out to make it a reality.

How to Generate Fresh Content in the Digital Space

by Marnie Williams | December 21, 2017 |

Social Media

With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business.

How Brands Are Capitalizing on Instagram to Promote Their Business

by Marnie Williams | November 30, 2017 |

Social Media

It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared toward you.

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

Publicity Stunt: Sia Makes Paparazzi ‘Butt’ of the Joke by Posting Nude Picture Herself

by admin | November 07, 2017 |

Public Relations

Don’t try to mess with Sia!

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Maximizing Your Time with Athletes

by Adriana Wells | July 17, 2017 |

Broadcast PR

Many PR professionals run into the same issue over and over again…

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