A PSA to all PR Pros: Here’s Your Broadcast PR Win for 2018

by Yvonne Goforth-Hanak | November 20, 2018 | 0 Comments

Last year KEF Media re-launched The Daily Buzz on Pop, formally the TV Guide Channel. The original Buzz welcomed publicity integrations and was favored by PR pros across the country. The show had a successful 13-year run nationally, but had been off the air for two years. In those two years, several national ‘integration’ shows came on the scene, but none combined true editorial content/entertainment news with seamless client integration opportunities that our PR clients craved. We knew there was an appetite for a Buzz 2.0 and set out to make it a reality.

Rallying the original creative team, executive producer and hosts, our goal was to start slow and grow the program back into the PR juggernaut it was previously. The ‘old’ Buzz team and the KEF Media team collaborated to identify what worked with previous show and use that as a basis for the new version. It was important to all of us that the show have high production values, retain the fun mix of current affairs and news-you-can-use and be able to stand shoulder-to-shoulder with other national entertainment programs. We also knew that, as important as the actual TV show was, digital and social media elements were just as important to the success of the venture and all should be given equal attention.

I’m proud to say we delivered. And we also learned a lot…some lessons the hard way, but we are thrilled with where the show has evolved and excited to announce some big changes heading into 2018!

Here are a few of the highlights:

  1. New Year, New Day, New Time – starting January 4, the show is moving to a jam-packed half hour timeslot on Pop TV, airing Thursdays at 8:30 am ET. Pop TV airs in every market in the country. The program can also be found on various other cable outlets Friday and Saturday each week and on-demand.
  2. Expanded Staff of Correspondents – we now have reporters in New York, Los Angeles, Seattle, Atlanta and Orlando to deliver quality features and entertaining spots The Daily Buzz is known for.
  3. The Daily Buzz will continue to place emphasis on Daily social media sharing and promotion to provide quality web content for fan consumption and client integration exposure.  Our social media properties are growing quickly (with the show’s Facebook page at 70K+ likes…not bad for a show that has just been on the air since June!) and we will continue to invest energy and resources to grow those communities.
  4. Streamlined Integration Options –from the $3,000 Buzz Standard option (which includes your brand on the show, coverage on the show’s website, placement across social channels and a Video Matte Release that includes a minimum of 150 placements on local market news affiliate websites) to Co-op Media Tours and Shared Media Days, we will customize a package to fit your budget and goals.

Please reach out to me if you want to learn more about integration opportunities. We hope you’re as Buzzed about the New Year as we are! 

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