The Content Marketing Institute recently released its B2C research for 2015 benchmarks, budgets and trends. Eight goals were identified when it comes to crafting and disseminating content for their clients: customer relationship/loyalty, engagement, brand awareness, sales, customer evangelism, lead generation, lead nurturing, and upselling/cross-selling.
What ingredients are necessary to produce and execute successful media tours? When presented with premiere talent, perfect timing, great topics and a tremendous team effort chances are you'll revel in the results. All the stars aligned last week when KEF Media delivered resounding successes because many of these key elements were included. The satellite media benefits here were almost too good to mess up. Key decisions and fortune combined led to a great result. Let's take a closer look at these four necessary to pull off multiple successful campaigns in a short span.
No one is more synonymous with U.S. Soccer than Landon Donovan. Donovan was made available because Kethum's client Liberty Mutual Insurance became the newest sponsor of the U.S. Soccer Federation. On his tour last week, the former captain of the USMNT discussed one of America's fastest growing sports, commented on his life after retirement and looked ahead to the USA/Mexico friendly that evening. Outlets like ESPN's SportsCenter, Bleacher Report, Yahoo Sports, Fox Sports 1 and others jumped to interview the retired soccer star.
Even local broadcast media took advantage of the opportunity to speak with Donovan, and many-even those in the media-didn't shy away from sharing the news.
— Amanda Salinas (@AmandaOnFOX7) April 15, 2015