The Content Marketing Institute recently released its B2C research for 2015 benchmarks, budgets and trends. Eight goals were identified when it comes to crafting and disseminating content for their clients: customer relationship/loyalty, engagement, brand awareness, sales, customer evangelism, lead generation, lead nurturing, and upselling/cross-selling.
What ingredients are necessary to produce and execute successful media tours? When presented with premiere talent, perfect timing, great topics and a tremendous team effort chances are you'll revel in the results. All the stars aligned last week when KEF Media delivered resounding successes because many of these key elements were included. Let's take a closer look at these four necessary to pull off multiple successful campaigns in a short span.