"Failure to prepare is preparing to fail"
We’ve visited many and talked to numerous PR agency vice presidents, account supervisors, account executives and the like to understand their pain points when it comes to selling their clients on broadcast PR tactics like satellite media tours. There’s either a budget limitation or a client who’s new and doesn’t understand the potential ROI of a customized satellite media tour. Other agencies have told us they have an internal broadcast team already. But what exactly does that mean? And can those internal teams still receive assistance from the outside? Absolutely. Public relations teams can rely on strategic teams from internal and external roles.
On the court, the Golden State Warriors have captivated many in the public and in the media with their record-setting regular season and playoff run. Off the court, they’ve become the media darlings of the NBA and perhaps all of sports. Surely, a big reason for that stems from their on-the-court accomplishments. It’s hard not to like the 73-win regular season, coming back from 3-1 to Oklahoma City in the conference finals and their unorthodox offensive bombardment of three-point shots. From a media relations and public relations perspective, it’s admirable and worth pointing out just how the Warriors command respect from their peers and those covering their every move. Here are four attributes public relations pros should replicate from the Warriors. They’ve set…ahem…the golden standard for top-notch media relations.
The past 10-to-12 days produced several big announcements that caught our attention and deserved a recap in case you missed the news.
Summer will be here in no time. Struggling to find client wins during the dog days?
Tournament season is here and with it brings miracle shots, upsets and madness. As public relations professionals, we can surely relate to the madness part. In this industry, noted in the top-ten of most stressful professions, we find ourselves many times fighting the clock. Never mind the competition and other in-game decisions gone wrong, it’s the timing and finite window of opportunity that defines success or failure.
Americans are vying for a maximum refund from Uncle Sam. At the same time, tax-preparation companies and financial advisors are fighting for favorable financial services PR to gain exposure to new prospects and earn credibility with new and previous clients.