The custom of sending Christmas cards began in Great Britain in 1843 when wealthy businessman Sir Henry Cole, along with his friend John Horsley, a talented commercial artist, devised the first Christmas greetings card that could be sent to business acquaintances.
Unprecedented. Unpredictable. Unbelievable.
Talent. Topic. Timing.
These are the three “Ts” through which I filter every potential satellite media tour. If it sounds simple, well, it is. But in our industry, we get paid to overthink. Background: As a former major market media personality, I’ve received countless interview and content pitches. I also worked at a boutique PR agency, so I’ve executed traditional media relations. Now, I’m in the glamorous world of SMTs filling up narrow time windows with high quality national and local TV, radio and print/online interviews. With this experience, I can confidently say if you are considering a satellite media tour for your client or brand, then please apply this 3T Filter to predict success. Or better yet, let's run through it together.
Baseball is back! So many of us look forward to the start of the season because it signifies warmer weather, family fun, fan optimism, and – being a former professional baseball player in the Dodgers and Rockies organizations - I just love the game.
A satellite media tour (SMT) remains an effective public relations tactic that can often generate high-quality results that matter to your clients. However, an SMT in 2016 is very different from 10 years ago, back when we all had MySpace accounts! Today, across the PR services spectrum, it’s all about the PESO – the Paid-Earned-Shared-Owned model – and the same is true for an SMT. Because things have changed so much over the last decade or so, I gathered our experienced team of television, radio, Internet and PR experts together to get their takes on what makes a mega client win…and mega migraine mistakes. Read on for their 16 tips:
Will 100,000,000 legitimate impressions on outlets like Good Morning America, USA Today and hundreds of other media qualify as a victory for your client?
In the prior post, I wrote about some of the takeaways from PRSA Georgia's Annual Media Day. In it, I absorbed some first-hand tips to pitch the media and develop relationships that lead to quality earned bookings. This got me thinking about what happens next.