Kevin Foley

Kevin Foley is among the pioneers in the field of broadcast publicity services. After a successful career in account management with two public relations industry giants, Burson-Marsteller and Ketchum, Foley founded KEF Media 29 years ago in Chicago. Foley earned a B.A. in journalism from the University of Connecticut.

Recent Posts

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Stop Managing by Email!

by Kevin Foley | June 15, 2017 |

Office Tips

So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.

The Daily Buzz Returns on CBS-owned POP

by Kevin Foley | May 25, 2017 |

The Daily Buzz

For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.

The Case for Television

by Kevin Foley | March 02, 2017 |

Broadcast PR

Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.

PR Agency Account Management: From Adequate to Astonishing

by Kevin Foley | January 12, 2017 |

Public Relations

This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at kfoley@kefmedia.com.

The Sincerest Form of Flattery

by Kevin Foley | January 04, 2017 |

Broadcast PR

I must be doing something right. It seems like every time somebody wants to start a company doing what we do, they try to recruit our people. I guess they want to become the next KEF Media.

5 Ways You Can Deliver the Eyeballs

by Kevin Foley | October 20, 2016 |

Public Relations

As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.

8 Pitching Tips for PR Pros Just Starting Out

by Kevin Foley | August 18, 2016 |

Media Relations

Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.

State of the Industry: 2016

by Kevin Foley | July 20, 2016 |

KEF Media Blog

The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.

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