We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.
One of the highest compliments I ever received was when the vice president of a major public relations firm said KEF Media is “the agency’s agency.”
The TV landscape has changed, as most PR pros know. “Appointment viewing” is dying. Local television news has morphed into community calendars with newscasters directing viewers to their web sites for more. Local TV news advertisers are car dealers, PI lawyers, and trade schools. Take a look at who advertises on network newscasts: cancer medications, ED treatments, and diabetes medicines. That’s the audience.
8 Ways to Mitigate Negative Media Coverage
Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.
When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.
So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.
For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.
Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.
This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at firstname.lastname@example.org.
As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.