Kevin Foley

Kevin Foley is among the pioneers in the field of broadcast publicity services. After a successful career in account management with two public relations industry giants, Burson-Marsteller and Ketchum, Foley founded KEF Media 29 years ago in Chicago. Foley earned a B.A. in journalism from the University of Connecticut.

Recent Posts

The Case for Television

by Kevin Foley | March 02, 2017 |

Broadcast PR

Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.

PR Agency Account Management: From Adequate to Astonishing

by Kevin Foley | January 12, 2017 |

Public Relations

This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at kfoley@kefmedia.com.

The Sincerest Form of Flattery

by Kevin Foley | January 04, 2017 |

Broadcast PR

I must be doing something right. It seems like every time somebody wants to start a company doing what we do, they try to recruit our people. I guess they want to become the next KEF Media.

5 Ways You Can Deliver the Eyeballs

by Kevin Foley | October 20, 2016 |

Public Relations

As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.

8 Pitching Tips for PR Pros Just Starting Out

by Kevin Foley | August 18, 2016 |

Media Relations

Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.

State of the Industry: 2016

by Kevin Foley | July 20, 2016 |

KEF Media Blog

The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.

Despite Rio Bad News, Show Will Go On

by Kevin Foley | May 26, 2016 |

Public Relations

The bad news keeps pouring out of Rio de Janeiro, host city of the 2016 Summer Olympic Games.

Celebrating 30 years of Delivering Exceptional Service to the Public Relations Industry

by Kevin Foley | May 03, 2016 |

Uncategorized

Having managed accounts at two major public relations firms, in 1986 I decided to go out on my own as a provider of video news release services. I started KEF Media in a small office borrowed from a company that did video shooting and editing. I had just one employee and a telephone.

Honeymoon’s Over: Time for Results That Matter

by Kevin Foley | February 03, 2016 |

KEF Media Blog

Great, you won that big account! Now, how long will the honeymoon last before that new client starts wondering when your team will get results?

Time to Call Bullfeathers on Phony Satellite Media Tour Reports

by Kevin Foley | January 27, 2016 |

KEF Media Blog

One of the reasons I launched KEF Media 30 years ago this April was because companies engaged in video news release distribution in those days presented hyper-inflated audience reach numbers to agencies like the one where I once worked.

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