So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.
For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.
Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.
This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at firstname.lastname@example.org.
As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.
Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.
The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.
The bad news keeps pouring out of Rio de Janeiro, host city of the 2016 Summer Olympic Games.
Having managed accounts at two major public relations firms, in 1986 I decided to go out on my own as a provider of video news release services. I started KEF Media in a small office borrowed from a company that did video shooting and editing. I had just one employee and a telephone.