This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at email@example.com.
As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.
Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.
The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.
The bad news keeps pouring out of Rio de Janeiro, host city of the 2016 Summer Olympic Games.
Having managed accounts at two major public relations firms, in 1986 I decided to go out on my own as a provider of video news release services. I started KEF Media in a small office borrowed from a company that did video shooting and editing. I had just one employee and a telephone.
One of the reasons I launched KEF Media 30 years ago this April was because companies engaged in video news release distribution in those days presented hyper-inflated audience reach numbers to agencies like the one where I once worked.