The bad news keeps pouring out of Rio de Janeiro, host city of the 2016 Summer Olympic Games.
Having managed accounts at two major public relations firms, in 1986 I decided to go out on my own as a provider of video news release services. I started KEF Media in a small office borrowed from a company that did video shooting and editing. I had just one employee and a telephone.
One of the reasons I launched KEF Media 30 years ago this April was because companies engaged in video news release distribution in those days presented hyper-inflated audience reach numbers to agencies like the one where I once worked.