Kevin Foley

Kevin Foley is among the pioneers in the field of broadcast publicity services. After a successful career in account management with two public relations industry giants, Burson-Marsteller and Ketchum, Foley founded KEF Media 29 years ago in Chicago. Foley earned a B.A. in journalism from the University of Connecticut.

Recent Posts

5 Ways to Cope with Career Disappointments

by Kevin Foley | March 14, 2018 |

Office Tips

Things don’t always go the way we plan and sometimes our hopes and expectations crash head-on into corporate realities.

Television in Reach for Small PR Agencies

by Kevin Foley | March 07, 2018 |

The Daily Buzz

Boutique and small public relations agencies are flourishing. Clients love the kind of personal service they receive when agency owners and senior management are engaged in their accounts.

In Rise of Digital are PR Pros Ignoring Television Where Their Clients Advertise?

by Kevin Foley | February 08, 2018 |

KEF Media Blog

We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.

The Agency's Agency

by Kevin Foley | January 19, 2018 |

KEF Media Blog

One of the highest compliments I ever received was when the vice president of a major public relations firm said KEF Media is “the agency’s agency.”

Who Are You Reaching?

by Kevin Foley | January 11, 2018 |

The Daily Buzz

The TV landscape has changed, as most PR pros know. “Appointment viewing” is dying. Local television news has morphed into community calendars with newscasters directing viewers to their web sites for more. Local TV news advertisers are car dealers, PI lawyers, and trade schools. Take a look at who advertises on network newscasts: cancer medications, ED treatments, and diabetes medicines. That’s the audience.

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Stop Managing by Email!

by Kevin Foley | June 15, 2017 |

Office Tips

So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.

The Daily Buzz Returns on CBS-owned POP

by Kevin Foley | May 25, 2017 |

The Daily Buzz

For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.

The Case for Television

by Kevin Foley | March 02, 2017 |

Broadcast PR

Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.

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