Linda was born in Hartford CT, and grew up in Hillsdale, NJ. She received her Liberal Arts degree from the University of South Florida and previously worked as a reporter for Newsweek Magazine in L.A. Just before latching on with KEF, Linda was a PR Director at Universal Orlando.
Spring has sprung and travel marketers are in full swing to not only get heads in beds, but to attract those critical day trippers as well. But how do you pique attention during peak season when there is so much noise in the room?
While it’s true the U.S. media will descend on Rio in August, their primary focus will be on events and athletes, not sponsors. Thus, it’s incumbent on PR teams hoping to connect the games to the brands they represent to be very proactive.