College football fans gather each Tuesday this time of year to see who is in and who is out of the college football playoff. Did your team win? Did they win enough? Do they have what it takes to earn one of the top ranks in the country? The ultimate goal: solidify yourself as one of four teams who get a shot at a national championship.
During the 25 years I covered sports for CNN and FOX, I always looked forward to The Big Game (wink-wink). It was a time all of us in the media anticipated and we always tried to put our best foot forward knowing it was the most-watched sporting event of the year.
From the PR perspective, agencies staging media events, satellite media tours, radio tours or other broadcast publicity want the very best in terms of coverage and ROI. With our depth and breadth of Big Game experience, here is what we advise our clients: