Tony Cordaro

Born and raised in Rochester, New York, Tony received a communications degree from Plattsburgh State University and has worked in sports media for more than 20 years. Before joining KEF Media, Tony worked at CNN Sports, CNN/SI and Fox Sports, where he produced and created the show College Football Weekly and covered all major sports leagues including NASCAR, NHL, NBA, MLB and the NFL. He joined KEF Media as a producer in 2006, and while he works with all types of clients, Tony specializes in sports and has traveled the world working in the amateur and professional ranks. He’s also covered Summer and Winter Olympic Games for KEF Media in Torino, Beijing, London and Sochi.

Recent Posts

Making the Playoff: Broadcast PR Wins and College Football

by Tony Cordaro | November 30, 2016 |

Public Relations

College football fans gather each Tuesday this time of year to see who is in and who is out of the college football playoff. Did your team win? Did they win enough? Do they have what it takes to earn one of the top ranks in the country? The ultimate goal: solidify yourself as one of four teams who get a shot at a national championship.

Public Relations Mock Draft: Media Tour Edition

by Tony Cordaro | April 27, 2016 |

Public Relations

Big Game Publicity: 5 Tips for On-Site Sports Media Tours

by Tony Cordaro | January 05, 2016 |

KEF Media Blog

During the 25 years I covered sports for CNN and FOX, I always looked forward to The Big Game (wink-wink). It was a time all of us in the media anticipated and we always tried to put our best foot forward knowing it was the most-watched sporting event of the year.

From the PR perspective, agencies staging media events, satellite media tours, radio tours or other broadcast publicity want the very best in terms of coverage and ROI. With our depth and breadth of Big Game experience, here is what we advise our clients:

Follow Us

KEF Media on Twitter

Recent Blogs