Yvonne Goforth-Hanak

Yvonne, born and raised in Chattanooga, TN has been a linchpin to KEF’s growth and success. She graduated from Tennessee Tech University and previously worked for Universal Studios and WDEF (CBS) in Chattanooga.

Recent Posts

Want The Secret To A Successful SMT? Here are 10

Do Satellite Media Tours (SMTs) still work? We hear that question often. The answer is YES… with a caveat.

A PSA to all PR Pros: Here’s Your Broadcast PR Win for 2018

by Yvonne Goforth-Hanak | January 03, 2018 |

Last year KEF Media re-launched The Daily Buzz on Pop, formally the TV Guide Channel. The original Buzz welcomed publicity integrations and was favored by PR pros across the country. The show had a successful 13-year run nationally, but had been off the air for two years. In those two years, several national ‘integration’ shows came on the scene, but none combined true editorial content/entertainment news with seamless client integration opportunities that our PR clients craved. We knew there was an appetite for a Buzz 2.0 and set out to make it a reality.

7 Questions to Ask Before Hiring an SMT Vendor

by Yvonne Goforth-Hanak | February 22, 2017 |

Satellite Media Tour

Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.

Maybe Millennials Have it Right?

by Yvonne Goforth-Hanak | January 31, 2017 |

Public Relations

This started as a typical rant against the younger generation of workers. Self-entitled and lazy, these ‘kids’ who expect a participation trophy (paycheck) and a big title just for showing up. A gross generalization you might say? Allow me to present four recent real examples of my experience with millennial employees:

Diagnose Your Broadcast PR Campaign with Surgical Precision

by Yvonne Goforth-Hanak | December 14, 2016 |

Broadcast PR

When you’re planning broadcast and/or digital tactics for your client, it’s best to rely on the experts. Consider the family doctor who has a general understanding of how to remedy illnesses. However, they may not have the expertise to treat specific ailments, so they’ll refer you to a specialist who can.

6 Ways to Pimp My Satellite Media Tour Set

by Yvonne Goforth-Hanak | October 27, 2016 |

Satellite Media Tour

When staging a satellite media tour, you’ve got to think outside of the monitor. We often see our competition going through the motions, simply switching out logos on a screen behind the talent and doing as little as possible to make what they’re offering as visually attractive as possible. They don’t seem to understand what business they’re in!

Read the Audio News Release Fine Print!

An Audio News Release (ANR) is the radio version of a print mat release. It’s a simple and quick way to reach a mass audience. As a standalone tactic or add-on element to a larger plan, ANRs can penetrate top markets and increase impression numbers. 

Donald Trump May Be Costing You Live Media Tour Interviews

The ever-increasingly elusive live media tour interview; everyone wants it, not everyone gets it, with the only exception being Donald Trump.

Optimizing Celebrity Spokespersons Beyond Your Satellite Media Tour

by Yvonne Goforth-Hanak | January 12, 2016 |

KEF Media Blog

Celebrities – TV and movie stars, recording artists, bestselling authors, famous athletes - often garner national media coverage in the coveted major media markets. But beyond a satellite media tour, are you maximizing the value of that celebrity?

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