Nothing says news like a location relevant to the story you want to tell during a satellite media tour. This is why you often see television reporters doing live “talk backs” from where the news is happening and not from some sterile, non-descript studio setting.
When you produce your tour on location, it looks and feels like news while providing the newscast a sense of ownership over the story you’re presenting. When you go on location, make it exciting and dynamic.
For example, we recently produced a satellite tour in Yellowstone Park with Old Faithful doing its thing in the background.
In the Dominican Republic, we staged an SMT to promote tourism from a colonial-era plaza where dancers in colorful costumers performed behind the spokesman. And Mr. T, promoting an ice tea brand, spoke to interviewers from a tea party at a swank New York restaurant.
We love locations and we’re very good at finding the right one for your satellite media tour, but there are some hurdles you’ll need to get over before you stage your tour at a domestic or foreign location:
Nothing happens without electricity, so where does the crew plug in and is there sufficient amperage for lights, cameras and other equipment? If not, can we use a generator?
Tours require telephones, so are there a sufficient number to accommodate the needs of the crew? Usually at least three direct dial hard lines are required. With enough notice, these can generally be installed before you arrive on location. If you’re relying solely on cell service, is it reliable? The worst thing that can happen during a tour is a drop in the middle of your talent’s interview with CNN.
Never wait until the last minute to coordinate travel for the people your tour will need starting with the talent, crew and producer, who sometimes come from different places. Leave enough time for delays, especially if you’re going to a particularly remote location, and have a Plan B in mind in case somebody doesn’t show up.
Tours can take place almost anywhere, from a private home to a museum to a national park. To avoid confusion or, worse, angry location staff ready to kick you out, clearly communicate what you will be doing and when you’ll be doing it to the location management and back it up in writing well in advance of the tour. Be sure you have the necessary permits, you pay fees in advance, obtain a contract and insurance if required, and tell your crew to abide by the location’s rules and regulations.
Figuring out how radio or satellite tours can help you is rewarding when the plan comes together out in the field in a remote locale. There is a certain procedure and checklist of sorts when executing a tricky project in a tricky setting. The easiest way to deal with all of the above is to partner with KEF Media. Our team has the depth of experience needed to deliver a stress free satellite media tour and outstanding results from anywhere in the world.