Six Steps to Winning, Keeping and Growing PR Business

by Kevin Foley | March 26, 2018 |

The quality of your work is the best sales tool at your disposal. This has been my mantra since I started my public relations career nearly 40 years ago. Deliver more than what the client is looking for and the client will come back for more. The client will also spread the word, thus becoming an invaluable secondary sales resource.

5 Ways to Cope with Career Disappointments

by Kevin Foley | March 14, 2018 |

Office Tips

Things don’t always go the way we plan and sometimes our hopes and expectations crash head-on into corporate realities.

Television in Reach for Small PR Agencies

by Kevin Foley | March 07, 2018 |

The Daily Buzz

Boutique and small public relations agencies are flourishing. Clients love the kind of personal service they receive when agency owners and senior management are engaged in their accounts.

In Rise of Digital are PR Pros Ignoring Television Where Their Clients Advertise?

by Kevin Foley | February 08, 2018 |

KEF Media Blog

We live in a digital world and there is little doubt it has supercharged the public relations agency business. But if digital were the best and only way to communicate, corporations, not-for-profits, and others would have long ago abandoned television advertising.

The Agency's Agency

by Kevin Foley | January 19, 2018 |

KEF Media Blog

One of the highest compliments I ever received was when the vice president of a major public relations firm said KEF Media is “the agency’s agency.”

Who Are You Reaching?

by Kevin Foley | January 11, 2018 |

The Daily Buzz

The TV landscape has changed, as most PR pros know. “Appointment viewing” is dying. Local television news has morphed into community calendars with newscasters directing viewers to their web sites for more. Local TV news advertisers are car dealers, PI lawyers, and trade schools. Take a look at who advertises on network newscasts: cancer medications, ED treatments, and diabetes medicines. That’s the audience.

A PSA to all PR Pros: Here’s Your Broadcast PR Win for 2018

by Yvonne Goforth-Hanak | January 03, 2018 |

Last year KEF Media re-launched The Daily Buzz on Pop, formally the TV Guide Channel. The original Buzz welcomed publicity integrations and was favored by PR pros across the country. The show had a successful 13-year run nationally, but had been off the air for two years. In those two years, several national ‘integration’ shows came on the scene, but none combined true editorial content/entertainment news with seamless client integration opportunities that our PR clients craved. We knew there was an appetite for a Buzz 2.0 and set out to make it a reality.

How to Generate Fresh Content in the Digital Space

by Marnie Williams | December 21, 2017 |

Social Media

With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business.

How Brands Are Capitalizing on Instagram to Promote Their Business

by Marnie Williams | November 30, 2017 |

Social Media

It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared toward you.

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

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