Stop Managing by Email!

by Kevin Foley | June 15, 2017 |

Office Tips

So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.

The Daily Buzz Returns on CBS-owned POP

by Kevin Foley | May 25, 2017 |

The Daily Buzz

For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.

Leadership’s Essential Role in Public Relations

by Jeremy Juhasz | April 18, 2017 |

Public Relations

For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.

Improving Quality Control When PR Pros ‘Go Live’

by Jeremy Juhasz | April 06, 2017 |

Public Relations

We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?                                                                                                                                                                                      

Vetting Satellite Media Tour Talent to Maximize Media Interest

by Jeremy Juhasz | March 13, 2017 |

Satellite Media Tour

As an account manager, you do everything possible to make sure execution for a particular tactic is flawless. Working on a satellite media tour requires quite a bit of logistical hurdles, namely choosing a spokesperson.

The Case for Television

by Kevin Foley | March 02, 2017 |

Broadcast PR

Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.

7 Questions to Ask Before Hiring an SMT Vendor

by Yvonne Goforth-Hanak | February 22, 2017 |

Satellite Media Tour

Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.

Why This Millennial Treasures Baby Boomers and Gen Xers

by Jeremy Juhasz | February 09, 2017 |

Public Relations

Our COO, Yvonne Hanak, pitched me a blog idea a couple weeks ago. She wanted to write a column about her recent experiences working with millennials.

Maybe Millennials Have it Right?

by Yvonne Goforth-Hanak | January 31, 2017 |

Public Relations

This started as a typical rant against the younger generation of workers. Self-entitled and lazy, these ‘kids’ who expect a participation trophy (paycheck) and a big title just for showing up. A gross generalization you might say? Allow me to present four recent real examples of my experience with millennial employees:

Facebook Finally Acknowledges Its Role in Media

by Jeremy Juhasz | January 18, 2017 |

Social Media

For a long time, I knew—as well as many of my peers—that Facebook’s role in our lives went far beyond likes and pictures posted by our family and friends. It’s always been a news source and an integral part in the media ecosystem.

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