PR Agency Account Management: From Adequate to Astonishing

by Kevin Foley | January 12, 2017 |

Public Relations

This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at kfoley@kefmedia.com.

The Sincerest Form of Flattery

by Kevin Foley | January 04, 2017 |

Broadcast PR

I must be doing something right. It seems like every time somebody wants to start a company doing what we do, they try to recruit our people. I guess they want to become the next KEF Media.

The History of Christmas Cards

by KEF Media | December 19, 2016 |

Uncategorized

The custom of sending Christmas cards began in Great Britain in 1843 when wealthy businessman Sir Henry Cole, along with his friend John Horsley, a talented commercial artist, devised the first Christmas greetings card that could be sent to business acquaintances.

Diagnose Your Broadcast PR Campaign with Surgical Precision

by Yvonne Goforth-Hanak | December 14, 2016 |

Broadcast PR

When you’re planning broadcast and/or digital tactics for your client, it’s best to rely on the experts. Consider the family doctor who has a general understanding of how to remedy illnesses. However, they may not have the expertise to treat specific ailments, so they’ll refer you to a specialist who can.

Making the Playoff: Broadcast PR Wins and College Football

by Tony Cordaro | November 30, 2016 |

Public Relations

College football fans gather each Tuesday this time of year to see who is in and who is out of the college football playoff. Did your team win? Did they win enough? Do they have what it takes to earn one of the top ranks in the country? The ultimate goal: solidify yourself as one of four teams who get a shot at a national championship.

6 Ways to Pimp My Satellite Media Tour Set

by Yvonne Goforth-Hanak | October 27, 2016 |

Satellite Media Tour

When staging a satellite media tour, you’ve got to think outside of the monitor. We often see our competition going through the motions, simply switching out logos on a screen behind the talent and doing as little as possible to make what they’re offering as visually attractive as possible. They don’t seem to understand what business they’re in!

5 Ways You Can Deliver the Eyeballs

by Kevin Foley | October 20, 2016 |

Public Relations

As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.

4 Rules To Execute Effective Facebook Live Interviews For Media Tours

by Jeremy Juhasz | October 12, 2016 |

Digital Broadcast PR

Yes, indeed. All the cool kids are doing it. Facebook Live is the new social media rave. Not surprising is its adoption by public relations professionals.

Why Your Broadcast PR Stinks 2016: Internet Media Tour Edition

by Jeremy Juhasz | September 30, 2016 |

Internet Media Tours

Some public relations professionals are fans of the Internet Media Tour (IMT). But many, many people are NOT fans of the Internet Media Tour. The 2016 KEF Media PR Tactic preview is for those in the latter group.

Why Your Broadcast PR Stinks 2016: B-Roll Distribution Edition

by Jeremy Juhasz | September 23, 2016 |

B-Roll Distribution

Some public relations professionals are fans of B-roll distribution. But many, many people are NOT fans of B-roll distribution. The 2016 KEF Media PR Tactic preview is for those in the latter group.

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