This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at firstname.lastname@example.org.
I must be doing something right. It seems like every time somebody wants to start a company doing what we do, they try to recruit our people. I guess they want to become the next KEF Media.
The custom of sending Christmas cards began in Great Britain in 1843 when wealthy businessman Sir Henry Cole, along with his friend John Horsley, a talented commercial artist, devised the first Christmas greetings card that could be sent to business acquaintances.
When you’re planning broadcast and/or digital tactics for your client, it’s best to rely on the experts. Consider the family doctor who has a general understanding of how to remedy illnesses. However, they may not have the expertise to treat specific ailments, so they’ll refer you to a specialist who can.
College football fans gather each Tuesday this time of year to see who is in and who is out of the college football playoff. Did your team win? Did they win enough? Do they have what it takes to earn one of the top ranks in the country? The ultimate goal: solidify yourself as one of four teams who get a shot at a national championship.
When staging a satellite media tour, you’ve got to think outside of the monitor. We often see our competition going through the motions, simply switching out logos on a screen behind the talent and doing as little as possible to make what they’re offering as visually attractive as possible. They don’t seem to understand what business they’re in!
As a public relations agency account manager, I took over a beer client many years ago. As it happens, my client contact back then was also new.
Yes, indeed. All the cool kids are doing it. Facebook Live is the new social media rave. Not surprising is its adoption by public relations professionals.
Some public relations professionals are fans of the Internet Media Tour (IMT). But many, many people are NOT fans of the Internet Media Tour. The 2016 KEF Media PR Tactic preview is for those in the latter group.
Some public relations professionals are fans of B-roll distribution. But many, many people are NOT fans of B-roll distribution. The 2016 KEF Media PR Tactic preview is for those in the latter group.