How to Generate Fresh Content in the Digital Space

by Marnie Williams | December 21, 2017 |

Social Media

With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business.

How Brands Are Capitalizing on Instagram to Promote Their Business

by Marnie Williams | November 30, 2017 |

Social Media

It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared toward you.

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

Publicity Stunt: Sia Makes Paparazzi ‘Butt’ of the Joke by Posting Nude Picture Herself

by admin | November 07, 2017 |

Public Relations

Don’t try to mess with Sia!

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Maximizing Your Time with Athletes

by Adriana Wells | July 17, 2017 |

Broadcast PR

Many PR professionals run into the same issue over and over again…

Stop Managing by Email!

by Kevin Foley | June 15, 2017 |

Office Tips

So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.

The Daily Buzz Returns on CBS-owned POP

by Kevin Foley | May 25, 2017 |

The Daily Buzz

For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.

Leadership’s Essential Role in Public Relations

by Jeremy Juhasz | April 18, 2017 |

Public Relations

For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.

Improving Quality Control When PR Pros ‘Go Live’

by Jeremy Juhasz | April 06, 2017 |

Public Relations

We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?                                                                                                                                                                                      

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