With careful thought and creativity, keeping your social media content fresh and exciting will keep people interested in your business.
It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared toward you.
8 Ways to Mitigate Negative Media Coverage
Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.
Don’t try to mess with Sia!
When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.
Many PR professionals run into the same issue over and over again…
So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.
For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.
For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.
We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?