For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.
For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.
We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?
As an account manager, you do everything possible to make sure execution for a particular tactic is flawless. Working on a satellite media tour requires quite a bit of logistical hurdles, namely choosing a spokesperson.
Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.
Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.
Our COO, Yvonne Hanak, pitched me a blog idea a couple weeks ago. She wanted to write a column about her recent experiences working with millennials.
This started as a typical rant against the younger generation of workers. Self-entitled and lazy, these ‘kids’ who expect a participation trophy (paycheck) and a big title just for showing up. A gross generalization you might say? Allow me to present four recent real examples of my experience with millennial employees:
For a long time, I knew—as well as many of my peers—that Facebook’s role in our lives went far beyond likes and pictures posted by our family and friends. It’s always been a news source and an integral part in the media ecosystem.
This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at firstname.lastname@example.org.