Publicity Stunt: Sia Makes Paparazzi ‘Butt’ of the Joke by Posting Nude Picture Herself

by admin | November 07, 2017 |

Public Relations

Don’t try to mess with Sia!

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Maximizing Your Time with Athletes

by Adriana Wells | July 17, 2017 |

Broadcast PR

Many PR professionals run into the same issue over and over again…

Stop Managing by Email!

by Kevin Foley | June 15, 2017 |

Office Tips

So I walk over to the bullpen one morning and ask Jim if he and Mel handled the assignment I gave him when we met last week.

The Daily Buzz Returns on CBS-owned POP

by Kevin Foley | May 25, 2017 |

The Daily Buzz

For many years, we wanted to create a syndicated television program that would smoothly integrate the content we produce for our clients into a show that people would actually watch, especially in top markets, including New York, Los Angeles, and Chicago.

Leadership’s Essential Role in Public Relations

by Jeremy Juhasz | April 18, 2017 |

Public Relations

For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.

Improving Quality Control When PR Pros ‘Go Live’

by Jeremy Juhasz | April 06, 2017 |

Public Relations

We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?                                                                                                                                                                                      

Vetting Satellite Media Tour Talent to Maximize Media Interest

by Jeremy Juhasz | March 13, 2017 |

Satellite Media Tour

As an account manager, you do everything possible to make sure execution for a particular tactic is flawless. Working on a satellite media tour requires quite a bit of logistical hurdles, namely choosing a spokesperson.

The Case for Television

by Kevin Foley | March 02, 2017 |

Broadcast PR

Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.

7 Questions to Ask Before Hiring an SMT Vendor

by Yvonne Goforth-Hanak | February 22, 2017 |

Satellite Media Tour

Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.

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