As an account manager, you do everything possible to make sure execution for a particular tactic is flawless. Working on a satellite media tour requires quite a bit of logistical hurdles, namely choosing a spokesperson.
Local television newscasts remain fertile ground for your client’s messaging. Contrary to the popular misperception, viewership of local newscasts hasn’t crashed as evidenced by a survey of the 2015 industry conducted by Pew Research, the most recent figures available.
Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.
Our COO, Yvonne Hanak, pitched me a blog idea a couple weeks ago. She wanted to write a column about her recent experiences working with millennials.
This started as a typical rant against the younger generation of workers. Self-entitled and lazy, these ‘kids’ who expect a participation trophy (paycheck) and a big title just for showing up. A gross generalization you might say? Allow me to present four recent real examples of my experience with millennial employees:
For a long time, I knew—as well as many of my peers—that Facebook’s role in our lives went far beyond likes and pictures posted by our family and friends. It’s always been a news source and an integral part in the media ecosystem.
This is the first in a series of blogs authored by KEF Media founder and CEO Kevin Foley. A 36-year veteran of the public relations agency business, Kevin shares his experience and insights with agency account managers. You can reach him at email@example.com.
The custom of sending Christmas cards began in Great Britain in 1843 when wealthy businessman Sir Henry Cole, along with his friend John Horsley, a talented commercial artist, devised the first Christmas greetings card that could be sent to business acquaintances.
When you’re planning broadcast and/or digital tactics for your client, it’s best to rely on the experts. Consider the family doctor who has a general understanding of how to remedy illnesses. However, they may not have the expertise to treat specific ailments, so they’ll refer you to a specialist who can.
College football fans gather each Tuesday this time of year to see who is in and who is out of the college football playoff. Did your team win? Did they win enough? Do they have what it takes to earn one of the top ranks in the country? The ultimate goal: solidify yourself as one of four teams who get a shot at a national championship.