The Sincerest Form of Flattery

by Kevin Foley | January 04, 2017 |

Broadcast PR


I must be doing something right. It seems like every time somebody wants to start a company doing what we do, they try to recruit our people. I guess they want to become the next KEF Media.

Imitation is still the sincerest form of flattery, right?

For 30 years, we’ve worked hard to establish ourselves as reliable partners when we work with our clients. By recruiting our people, you don’t get what we’ve achieved in three decades.

The way you get where we are is by partnering with clients to deliver results that matter. We do that by staying on top of media industry trends, which are changing almost every day.

We were among the first in our industry to embrace the PESO model – Paid, Earned, Shared, Owned - now widely accepted throughout the public relations industry. PESO acknowledges the new realities in broadcast media, especially television, in which local television stations rarely give away airtime.

This is vastly different than the way things were just a decade ago when TV newscasters had ample producers and reporters in their newsrooms. Today, if you want your expert to appear on television, you need to do most of the heavy lifting yourself, and that often includes creating attractive sets and sometimes even conducting customized interviews for the newscasts, since they frequently lack sufficient personnel to do them.

Now if you’ve got the big name celebrity spokesperson working for your client, it’s realistic to expect earned media. But for more pedestrian spokespeople, say, mommy bloggers, or author/experts or doctors, you’ll have to be ready to go all-in on paid media and we can help you do it in the most efficient and cost-effective way.

When you consult with us, we’ll do what we’ve always done: ask what success looks like for you and your client and then execute the right creative and media strategy to not only meet, but exceed your expectations.

I’ve seen a lot of Johnny Come Lately’s in our industry come and go. They always think they have a better way.

If that were true, they wouldn’t need to hire our people.

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