State of the Industry: 2016

by Kevin Foley | July 20, 2016 |

KEF Media Blog

The number of companies offering broadcast and digital public relations services has dwindled down to a precious few. Publically traded Medialink is long gone as are at least a half dozen other firms I considered major competitors just a decade ago.

Honeymoon’s Over: Time for Results That Matter

by Kevin Foley | February 03, 2016 |

KEF Media Blog

Great, you won that big account! Now, how long will the honeymoon last before that new client starts wondering when your team will get results?

Time to Call Bullfeathers on Phony Satellite Media Tour Reports

by Kevin Foley | January 27, 2016 |

KEF Media Blog

One of the reasons I launched KEF Media 30 years ago this April was because companies engaged in video news release distribution in those days presented hyper-inflated audience reach numbers to agencies like the one where I once worked.

Does Your B-Roll Distribution Meet the Viral Video Standard?

by KEF Media | January 20, 2016 |

KEF Media Blog

Will 100,000,000 legitimate impressions on outlets like Good Morning America, USA Today and hundreds of other media qualify as a victory for your client?

Optimizing Celebrity Spokespersons Beyond Your Satellite Media Tour

by Yvonne Goforth-Hanak | January 12, 2016 |

KEF Media Blog

Celebrities – TV and movie stars, recording artists, bestselling authors, famous athletes - often garner national media coverage in the coveted major media markets. But beyond a satellite media tour, are you maximizing the value of that celebrity?

Big Game Publicity: 5 Tips for On-Site Sports Media Tours

by Tony Cordaro | January 05, 2016 |

KEF Media Blog

During the 25 years I covered sports for CNN and FOX, I always looked forward to The Big Game (wink-wink). It was a time all of us in the media anticipated and we always tried to put our best foot forward knowing it was the most-watched sporting event of the year.

From the PR perspective, agencies staging media events, satellite media tours, radio tours or other broadcast publicity want the very best in terms of coverage and ROI. With our depth and breadth of Big Game experience, here is what we advise our clients:

Broadcast Publicity is SEO Gold

by admin | December 08, 2015 |

KEF Media Blog

Broken down simply in this piece, “Why SEO firms are a dying industry and PR is the future of rank,” Google no longer looks at press releases and paid backlinks as credible attributes to determine search rank. Instead, mentions of your client’s brand on news outlets, bloggers and other credible online content providers hold greater value.

Vendor or Partner?

by KFoley | November 17, 2015 |

KEF Media Blog

Having supervised accounts at two major public relations firms, I learned long ago I needed to work with vendors who understood my business and that my primary goal was to grow the accounts I managed.

7 Deadly Satellite Media Tour Sins to Bury for Good

by admin | October 30, 2015 |

KEF Media Blog

Over many years of doing a satellite media tour, KEF Media has identified some mistakes to avoid. It's a scary media landscape, especially when you're in the dark. So in honor of Halloween, we give you the following sinful blunders PR pros make when coordinating a media tour. First things first, don't be scared.

Three Ways to Make Your Holiday Satellite Media Tour a Success

by admin | October 09, 2015 |

KEF Media Blog

Do you automatically toss a co-op or standalone satellite media tour into your annual holiday PR plans? Have results been lacking? Before you sign another SMT agreement, check out a few key things we’ve learned over the years about successful holiday satellite media tours. Consider them an early holiday gift from us to you.

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