6 Tips for Holiday Co-Op Success

Holiday media planning got you stressed? Do little budgets and big expectations have you wishing you could close your eyes and wake up in 2019? At this of the time of year, many turn to co-op media tours for their holiday campaigns and we wanted to share 6 tips to make your holiday co-ops a huge success.

Wading Into Controversy as a PR Strategy

Whether or not former NFL quarterback Colin Kaepernick is being blackballed by league owners is an open question. But I recall Kaepernick was benched by the San Francisco 49ers when he proved to be ineffective as the starter.

Not The Retiring Type

I've applied for Social Security and Medicare and, yet, have come to the realization I'm not the retiring type. Many of my friends are retired and seem to fill their days playing golf. In the nice weather, like today, I work at home out on my deck, which overlooks a cart path on the neighboring golf course. I watch the same guys go past ever day and wonder how they do it. I like golf and I play a decent game, but I'd be bored stiff trudging around 18 holes day in and day out.

8 Pitching Tips for PR Pros Just Starting Out

by Kevin Foley | August 18, 2016 |

Media Relations

Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.

Strength in Numbers: How Golden State Charms the Media

by Jeremy Juhasz | June 16, 2016 |

Media Relations

On the court, the Golden State Warriors have captivated many in the public and in the media with their record-setting regular season and playoff run. Off the court, they’ve become the media darlings of the NBA and perhaps all of sports. Surely, a big reason for that stems from their on-the-court accomplishments. It’s hard not to like the 73-win regular season, coming back from 3-1 to Oklahoma City in the conference finals and their unorthodox offensive bombardment of three-point shots. From a media relations and public relations perspective, it’s admirable and worth pointing out just how the Warriors command respect from their peers and those covering their every move. Here are four attributes public relations pros should replicate from the Warriors. They’ve set…ahem…the golden standard for top-notch media relations.

Earn Positive Financial Services PR During Competitive Tax Season

by Jeremy Juhasz | February 24, 2016 |

Media Relations

Americans are vying for a maximum refund from Uncle Sam. At the same time, tax-preparation companies and financial advisors are fighting for favorable financial services PR to gain exposure to new prospects and earn credibility with new and previous clients. 

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