Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.
On the court, the Golden State Warriors have captivated many in the public and in the media with their record-setting regular season and playoff run. Off the court, they’ve become the media darlings of the NBA and perhaps all of sports. Surely, a big reason for that stems from their on-the-court accomplishments. It’s hard not to like the 73-win regular season, coming back from 3-1 to Oklahoma City in the conference finals and their unorthodox offensive bombardment of three-point shots. From a media relations and public relations perspective, it’s admirable and worth pointing out just how the Warriors command respect from their peers and those covering their every move. Here are four attributes public relations pros should replicate from the Warriors. They’ve set…ahem…the golden standard for top-notch media relations.
Americans are vying for a maximum refund from Uncle Sam. At the same time, tax-preparation companies and financial advisors are fighting for favorable financial services PR to gain exposure to new prospects and earn credibility with new and previous clients.