Ask and You Just Might Receive

by Kevin Foley | August 01, 2018 |

Public Relations

Attracting A-list celebrities to a public relations program can be a formidable challenge. Getting them to do anything for less than a six-figure fee is practically impossible. But if you have the right story and that story meshes with the celebrity’s own interests, you might be surprised at how things turn out.

Luck is the Residue of Design

by Kevin Foley | July 25, 2018 |

Public Relations, Broadcast PR

In public relations, we often take calculated risks aimed at generating conversations about our clients – what we call disrupting today. Thirty-two years ago, I went out on a limb and it’s a story that’s both entertaining and instructive even though tactics and media are so very different now than they were then.

When the PR Client’s Expectations Are Unreasonable

by Kevin Foley | July 05, 2018 |

Public Relations

One of the first clients I ever won at an agency was a large resort hotel adjacent to a major theme park. At the first meeting after we were assigned the business, the client took me on a tour of the property pointing out the various amenities, which were nice, but scarcely novel much less newsworthy.

300 Million Satellite Media Tour Impressions? Really?

We lost a satellite media tour to a competitor recently because the firm told the client it could guarantee 300 million impressions. Put another way, that means the SMT and related content would be viewed by nearly every man, woman and child in America.

When Management Says Payback, You Need to Pushback

by Kevin Foley | November 16, 2017 |

Public Relations

8 Ways to Mitigate Negative Media Coverage

Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.

Publicity Stunt: Sia Makes Paparazzi ‘Butt’ of the Joke by Posting Nude Picture Herself

by admin | November 07, 2017 |

Public Relations

Don’t try to mess with Sia!

Weinstein’s soon-to-be-ex needs crisis communications?

by Kevin Foley | October 18, 2017 |

Public Relations

When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.

Leadership’s Essential Role in Public Relations

by Jeremy Juhasz | April 18, 2017 |

Public Relations

For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.

Improving Quality Control When PR Pros ‘Go Live’

by Jeremy Juhasz | April 06, 2017 |

Public Relations

We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?                                                                                                                                                                                      

Why This Millennial Treasures Baby Boomers and Gen Xers

by Jeremy Juhasz | February 09, 2017 |

Public Relations

Our COO, Yvonne Hanak, pitched me a blog idea a couple weeks ago. She wanted to write a column about her recent experiences working with millennials.

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