Attracting A-list celebrities to a public relations program can be a formidable challenge. Getting them to do anything for less than a six-figure fee is practically impossible. But if you have the right story and that story meshes with the celebrity’s own interests, you might be surprised at how things turn out.
In public relations, we often take calculated risks aimed at generating conversations about our clients – what we call disrupting today. Thirty-two years ago, I went out on a limb and it’s a story that’s both entertaining and instructive even though tactics and media are so very different now than they were then.
One of the first clients I ever won at an agency was a large resort hotel adjacent to a major theme park. At the first meeting after we were assigned the business, the client took me on a tour of the property pointing out the various amenities, which were nice, but scarcely novel much less newsworthy.
We lost a satellite media tour to a competitor recently because the firm told the client it could guarantee 300 million impressions. Put another way, that means the SMT and related content would be viewed by nearly every man, woman and child in America.
8 Ways to Mitigate Negative Media Coverage
Like it or not, the news media is going to do what the news media does. When the reports are negative, the senior management of an organization placed under the media’s microscope can get angry, even vindictive.
Don’t try to mess with Sia!
When your tanker spills a million gallons of oil in the Bering Sea, you’re going to need to hire a crisis public relations consultant. But when your husband of 10 years has been a notorious sexual predator for decades and accusations of his innumerable assaults finally go public, you just need a new husband.
For many industries, mandatory leadership qualities are often discussed and dissected. Surprisingly, not too much research has been dedicated to leadership in PR.
We are well into the acceptance stage of Facebook Live as an outlet to help brands tell their story. However, there should remain a distinction between how public relations professionals employ the tool and how the every day social media user is marketed how to use it. Facebook has stressed how easy it is to use its live feature. And to their credit, it is. Or is it?
Our COO, Yvonne Hanak, pitched me a blog idea a couple weeks ago. She wanted to write a column about her recent experiences working with millennials.