6 Tips for Holiday Co-Op Success

Holiday media planning got you stressed? Do little budgets and big expectations have you wishing you could close your eyes and wake up in 2019? At this of the time of year, many turn to co-op media tours for their holiday campaigns and we wanted to share 6 tips to make your holiday co-ops a huge success.

300 Million Satellite Media Tour Impressions? Really?

We lost a satellite media tour to a competitor recently because the firm told the client it could guarantee 300 million impressions. Put another way, that means the SMT and related content would be viewed by nearly every man, woman and child in America.

Vetting Satellite Media Tour Talent to Maximize Media Interest

by Jeremy Juhasz | March 13, 2017 |

Satellite Media Tour

As an account manager, you do everything possible to make sure execution for a particular tactic is flawless. Working on a satellite media tour requires quite a bit of logistical hurdles, namely choosing a spokesperson.

7 Questions to Ask Before Hiring an SMT Vendor

by Yvonne Goforth-Hanak | February 22, 2017 |

Satellite Media Tour

Media tours are expensive investments and often the centerpiece of a PR campaign, so there is little room for error. There are several companies specializing in media tours, including KEF Media. Many of our competitors will promise exemplary service and stellar results. Unfortunately, not all deliver on those promises and a bad experience may turn you and your team away from the tactic altogether. If conducted correctly, media tours are extraordinarily effective.

6 Ways to Pimp My Satellite Media Tour Set

by Yvonne Goforth-Hanak | October 27, 2016 |

Satellite Media Tour

When staging a satellite media tour, you’ve got to think outside of the monitor. We often see our competition going through the motions, simply switching out logos on a screen behind the talent and doing as little as possible to make what they’re offering as visually attractive as possible. They don’t seem to understand what business they’re in!

Why Your Broadcast PR Stinks 2016: Satellite Media Tour Edition

by Jeremy Juhasz | September 19, 2016 |

Satellite Media Tour

Some public relations professionals are fans of the Satellite Media Tour. But many, many people are NOT fans of the Satellite Media Tour. The 2016 KEF Media PR Tactic preview is for those in the latter group.

How the Political Season Impacts Your Satellite Media Tour

by KEF Media | August 26, 2016 |

Satellite Media Tour

Unprecedented. Unpredictable. Unbelievable.

3 Reasons to Engage Us Prior To Your Next Satellite Media Tour

by Jeremy Juhasz | June 24, 2016 |

Satellite Media Tour

We’ve visited many and talked to numerous PR agency vice presidents, account supervisors, account executives and the like to understand their pain points when it comes to selling their clients on broadcast PR tactics like satellite media tours. There’s either a budget limitation or a client who’s new and doesn’t understand the potential ROI of a customized satellite media tour. Other agencies have told us they have an internal broadcast team already. But what exactly does that mean? And can those internal teams still receive assistance from the outside? Absolutely. Public relations teams can rely on strategic teams from internal and external roles

Applying the 3T Filter to Your Potential Satellite Media Tour

by KEF Media | June 10, 2016 |

Satellite Media Tour

Talent. Topic. Timing.

These are the three “Ts” through which I filter every potential satellite media tour. If it sounds simple, well, it is. But in our industry, we get paid to overthink. Background: As a former major market media personality, I’ve received countless interview and content pitches.  I also worked at a boutique PR agency, so I’ve executed traditional media relations. Now, I’m in the glamorous world of SMTs filling up narrow time windows with high quality national and local TV, radio and print/online interviews. With this experience, I can confidently say if you are considering a satellite media tour for your client or brand, then please apply this 3T Filter to predict success. Or better yet, let's run through it together.

How Customizable Satellite Media Tours Help Agencies Win Business

by KEF Media | April 15, 2016 |

Satellite Media Tour

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