The ever-increasingly elusive live media tour interview; everyone wants it, not everyone gets it, with the only exception being Donald Trump.
Tournament season is here and with it brings miracle shots, upsets and madness. As public relations professionals, we can surely relate to the madness part. In this industry, noted in the top-ten of most stressful professions, we find ourselves many times fighting the clock. Never mind the competition and other in-game decisions gone wrong, it’s the timing and finite window of opportunity that defines success or failure.