Utilize Drip Campaigns to Connect with Industry Leads

by Marnie Williams | April 11, 2018 |

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If you’re using your digital platforms to market your company, your goal should be to reach the audience most interested in the services you’re selling. For many professionals, LinkedIn is the go-to tool that will play a huge part for your online marketing campaign. With a LinkedIn message drip campaign, you can connect with professionals who fit your target demographic and who can potentially bring business your way.

The History of Christmas Cards

by KEF Media | December 19, 2016 |

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The custom of sending Christmas cards began in Great Britain in 1843 when wealthy businessman Sir Henry Cole, along with his friend John Horsley, a talented commercial artist, devised the first Christmas greetings card that could be sent to business acquaintances.

Celebrating 30 years of Delivering Exceptional Service to the Public Relations Industry

by Kevin Foley | May 03, 2016 |

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Having managed accounts at two major public relations firms, in 1986 I decided to go out on my own as a provider of video news release services. I started KEF Media in a small office borrowed from a company that did video shooting and editing. I had just one employee and a telephone.

The 9 Ways Baseball is Like Public Relations

by KEF Media | April 07, 2016 |

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Baseball is back! So many of us look forward to the start of the season because it signifies warmer weather, family fun, fan optimism, and – being a former professional baseball player in the Dodgers and Rockies organizations - I just love the game.

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